Fall 2011 Newsletter
Music Inspires Education Contest

Check out the Music Inspires Education Campaign at www.musicinspires.org.
Do you know a child who is fourteen or younger and would like to make music with a big-name recording artist? Tell them to visit www.musicinspires.org to sign up for MUST’s Music Inspires Education contest. All they have to do is write lyrics to a song. Participating artists include Martin Luther, performer of funk, hip-hop and rebel soul; Curt Yagi, Local Scene winner and song-writer; and others soon to be announced.
The Music Inspires Education campaign launched in August with a month-long promotion on KFOG as part of Local Scene month, including a booth at the three-day extravaganza Outside Lands in Golden Gate Park. The goal of the campaign is to involve parents and the larger community in learning and sharing information about, as well as advocating for, music as a basic part of education.
Highly-ranked advertising agency DDB West is offering its services to MUST pro bono on Music Inspires Education, including help with branding (check out our new logo!), videos, posters, public service announcements for radio and TV, and social media outreach.
MILE Enters Second Year of $1.2 million DOE Grant

Students in the MILE program
The Music Integrated Learning Environment (MILE) program is entering its second year of implementation of a $1.2 million DOE grant in the Oakland Unified School District. In collaboration with MUST and the Music-in-Education National Consortium, MILE is researching how integrating music into other academic subjects improves teacher instruction and student performance in the arts and other core academic areas.
Through MILE, teachers receive up to 40 hours of professional development annually and create music-integrated units of study for students to explore. Topics include “The Physics of Sounds,” “Jazzocracy,” “Gold Rush Musicals,” and “Reading & Rhythm.”
Last school year, 22 units of study were created between four Oakland schools: ASCEND, Cleveland, Lafayette, and Thornhill Elementary. An additional 12 units have been created for this school year, and we are looking forward to more! Visit the MILE website at www.oaklandmileproject.org.
Save the Date for Silicon Valley Rocks!

Silicon Valley Rocks is taking place at DNA Lounge this year on December 1st from 7p.m. until midnight. See bands from the tech community venture onto the big stage to let their alter egos shine. Visit www.svrocks.com to learn more and buy your tickets online today!
MUST Embarks on Capacity-Building Initiative
MUST’s programs and organizational needs have grown over the last few years, despite the challenging economy. MUST is fortunate to have the services of Tom DeCaigny of Canopy Consulting (former Executive Director of Performing Arts Workshop) leading our Board and staff through a strategic planning process that will determine our advancement strategy and organizational priorities for the next three years.
A recent survey of MUST stakeholders identified MUST’s culture and history as one of growth, entrepreneurial spirit, and innovation. So, while fund diversification and organizational capacity-building are challenging in today’s economic environment, the support that Canopy Consulting provides MUST reflects this culture and will support our sustained growth and development of quality youth programming for years to come.
MUST plans to meet the following objectives: improve our financial position with 100% participation from the Board of Directors; complete a development audit focused on sustained diversification of revenue; complete a programming, marketing and development plan; define clear three-year outcomes and measures of success for our youth programs; and better articulate the role of our research and advocacy efforts in helping to ensure that all young people receive a quality music education.
Hillside Elementary

Hillside's June Culminating Event Presentations
We are thrilled that Hillside Elementary chose MUST to help them develop an arts program. This San Leandro school received a school improvement grant last year from the DOE. Their dream is to turn Hillside into an arts magnet. We started with an after-school music program last year, and this year we are incorporating visual arts.
Adopt an Instrument
If you have any gently used instruments lying around, please consider donating them! We will find your instruments new homes with students who will play them!
Welcome to REAL

Karen Calhoun
This June, thirty-seven teachers made music together and described how they would use it to teach their children at the San Francisco Unified School District’s Science/Art Integration Institute. Los Angeles Music master teacher and VAPA Coordinator Karen Calhoun led the MUST Rhythm Enhances Academic Learning (REAL) workshop, helping teachers create rhythms of the seasons and make connections to their own teaching.

Norwalk-La Mirada Students Participating in REAL
MUST supports the music program in Karen’s District, Norwalk-La Mirada (NLMUSD), in Los Angeles. MUST was honored when NLMUSD chose us as their non-profit partner in 2009, after the Los Angeles Music Center completed a research study at Morrison Elementary School with our mutual collaborator, the Music in Education National Consortium.
Since then, we’ve been supporting Karen’s brainchild, the REAL program, at our Learning Lab at Morrison and in nine other schools in this under-served school system. REAL has a three-year track record in improving student test scores and enhancing students’ social emotional development. The program offers one day-long professional development (PD) and follow-up sessions to participating pre-K-5 teachers during the school year. During the initial REAL PD, participating teachers learn basic rhythm and to listen, to understand, and to actually make music. They stay in the moment and maintain focus, the key to all learning. They learn basic concepts of music integration and teaching for transfer. In doing so, they model what they will teach their children throughout the year.
REAL presenters offer evidence of the power of using rhythm as a tool to close the achievement gap for economically disadvantaged students. They demonstrate how REAL offers an extremely cost-effective way to help children with their social-emotional growth, engaging teachers and students in learning through the pleasure and direct connection that rhythm brings to the classroom.
The foundation of REAL’s research base comes from the work of Martin Gardner, who wrote in “Music, Learning and Behavior: A case of Mental Stretching” that “the right kind of music training can support some of the cognitive development on which math and reading progress depend, helping also with the development of social or personal skills.”
Support
Corporate Patrons
- Clorox
- DDB West
Corporate Council
Corporate Sponsors
- Adobe
- Amgen
- Bananas at Large
- Gallery 16
- Gunderson Dettmer
- The Guitar Center
- Mentos
- Microsoft
- The Rosebud Agency
- SHN
- TuneUp Media
- Waggener Edstrom Worldwide
- Weather Underground
- Wells Fargo
- Five White Horses Touring, Inc.
Foundation Support
- Aria Foundation
- Barbara & Ron Kaufman Philanthropic Fund
- Belli Foundation
- Ben & Jerry’s Foundation
- Bill Graham Foundation
- Clorox Company Foundation
- Dale Family Fund
- DeBartolo Family Foundation
- Furthur Foundation
- George L. Shields Foundation
- Grace Jones Richardson Trust
- Grey Family Foundation
- Harvey & Leslie Wagner Foundation
- Insurance Industry Charitable Foundation
- Johnson Ohana Charitable Foundation
- Kaiser Permanente Community Benefits Program
- Lucasfilm Foundation
- Oakland Fund for the Arts
- Page & Otto Marx Foundation
- Rex Foundation
- Richard & Rhoda Goldman Fund
- Scandling Family Foundation
- Schroeder Family Fund Sequoia Trust
- The Swig Foundation
- TOSA Foundation
- William Donner Foundation

Board & Staff
Board of Trustees
- Chairman
- David Schwartz
- Vice-Chairman
- Spencer Nilsen
- Board Chair Emeritus
- Kris Getz
Trustees
- Michael Aczon
- Larry Batiste
- Dick Bright
- Sandra Calman
- Robin Carr
- Elaine Dennis
- Jude Heller
- Marshall Lamm
- Lovester Law
- Shelley Lazar
- Caroline Linton
- Meg Madden
- Don Miggs
- Doug Milliken
- Alison Murdock
- Gregg Perloff
- Betsy Wilkins
Advisory Board
- Remo Belli
- Dave Brubeck
- Tré Cool
- Jerry Fiddler
- Danny Glover
- Daniel Grossman
- Barbara Henry
- Jordan Kurland
- Mark Leno
- Phil Lesh
- Dennis McNally
- Michael Morgan
- Joe Satriani
- Eric Schwartz
- Rick Swig
- Mary Vogt
- Cheryl Ward
Executive Staff
- Executive Director
- Meg Madden
- General Manager
- Grace Prasad
- Music Integration Director
- Alyson Noel Swihart
- Administrative Associate & Web Manager
- Sophie Huet
- Administrative Asst.
- Jennifer Riley

